The Balearic real estate market is going through an unprecedented period of transformation. International demand pressure, the housing crisis for residents, new models such as built-to-rent and co-living, and the impact of geopolitical conflicts on prices: these are the issues that demanded their own forum. With that conviction, Grup Serra and Borbalán launched the Mallorca Real Estate Summit.
The first edition, held on April 16, 2026 at the Castillo Hotel Son Vida, brought together 204 attendees and 29 top-tier speakers: from Balearic Government President Marga Prohens and Palma Mayor Jaime Martínez, to landmark architect Ramón Esteve, CaixaBank Research economist Pedro Álvarez, and Meliá Hotels Global Expansion Director Susanna Mander.
Mallorca on the international investor's map
Pedro Álvarez Ondina (CaixaBank Research) presented a rigorous analysis of the impact of geopolitical conflicts on real estate prices: far from dampening demand, global instability consolidates Mallorca as a safe haven for international capital. A finding that resonates across major players in the sector.
“Mallorca plays in the same league as the Côte d'Azur and Miami.”
— Luis Díaz, Balearic Delegate, Tecnitasa
The roundtable moderated by Javier del Hoyo (KPMG) addressed the Balearic market with an unusual candour: regulatory excess, financing difficulties, competition for land and the new models reshaping the concept of property ownership.
Architecture, design and the new definition of luxury
Ramón Esteve, a reference international architect, delivered the most anticipated session of the day. His vision of luxury as personal experience —above status— and the harmony between architecture and the Mediterranean landscape set the tone for a debate that went far beyond pure real estate.
“It is difficult to be honest in the Mediterranean when it comes to style.”
— Ramón Esteve, Architect
Jesús Cano (Elle Decor), José Manuel Moreno (Gunni & Trentino) and Mariana Muñoz (Terraza Balear) completed a panel on high-end interior design and styling that exceeded the room's capacity.
Institutional: housing, urban planning and policy
Mayor Jaime Martínez outlined Palma's urban planning challenges before an audience listening with critical attention. President Marga Prohens closed the Summit with a clear commitment: putting more affordable housing on the market for residents, without abandoning the Balearic Islands' appeal to investors. A difficult equation the island must resolve in the coming years.
The Mallorca Real Estate Summit is established as the reference forum for the sector in the Balearic Islands. The second edition is already in preparation.